This Blog’s Top 10 Most Read Articles of 2016


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Once again, the ten most read/popular articles have been rounded-up — this time for 2016.

Thank you for your readership and much success to you this year.

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#1 Luxury vs. Premium vs. Fashion: Clarifying the Disparity
#2 The Art of Selling Luxury Products: Brand Story Telling & Persuasion
#3 Exceeding the Hotel Guest Experience: Anticipating and Executing Desires Flawlessly
#4 Perceived Quality: Why Brands Are Intangible
#5 Mass Customization & Personalization: The Pinnacle of Differentiation and Brand Loyalty
#6 Brand Awareness: the influence in consumers’ purchasing decisions
#7 Identifying and Catering to the Discerning Consumer: Quality and Service Above All
#8 Start-up Essentials: A Universal Roadmap for Starting a Business — Infographic
#9 The Ultra Luxury Purveyors: Lessons from brands catering to the richest 1 percent
#10 Product Features vs Benefits: The Brand Differentiation
Which is/are your most favourable?

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