The Top 10 Most Read Articles in this Blog for 2015


by James D. Roumeliotis

Top 10 Articles for 2015

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As in every year, I have once again rounded up the ten most read/popular articles — this time for  2015. The following ten captured the most attention by numbers and from 154 countries in all. See them all below in descending order.  Your views are always encouraged including subject matter you think I should be covering more of.

THANK YOU for your readership and I look forward to feeding your mind with much more business practical food for thought this year which can be applied for timely results.

1 Luxury vs. Premium vs. Fashion: Clarifying the Disparity

2 Perceived Quality: Why Brands Are Intangible

3 The Art of Selling Luxury Products: Brand Story Telling & Persuasion

4 Mass Customization & Personalization: The Pinnacle of Differentiation and Brand Loyalty

5 Exceeding the Hotel Guest Experience: Anticipating and Executing Desires Flawlessly

6 Brand Awareness: the influence in consumers’ purchasing decisions

7 The Ultra Luxury Purveyors: Lessons from brands catering to the richest 1 percent

8 Identifying and Catering to the Discerning Consumer: Quality and Service Above All

9 Start-up Essentials: A Universal Roadmap for Starting a Business — Infographic

10 Product Features vs Benefits: The Brand Differentiation

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Filed under 1, advisery board, advisory board, brand positioning, brand refresh, Branding, branding not products, Business, business development, business management, Business success, business vitality, catering to picly clients, competition, description of fashion, description of luxury, description of premium, discerning clients, discriminating clients, entrepreneurship, entrepreneurship success, guest experience, hotel guest experience, launching a business, Luxury, luxury storytelling, management, Marketing, marketing strategy, positioning, preventing business problems, publicity, sensuous brands, sensuous products, starting a business success, stimulating brands, total customer experience, what is fashion, what is luxury, what is premium

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