Tag Archives: total customer experience

The Formidable Company: How to make your business highly competitive

by James D. Roumeliotis

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Going against your competition — especially a large and established one is not a wise approach. Being nimble, positioning your product to a new and uncontested target market, and offering a delightful experience (rather than focusing on price alone) are the tactics to apply in avoiding competition.

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Filed under 1, blue ocean strategy, brand positioning, branding not products, competition, customer experience, customer service, positioning