Luxury Condo Project Marketing: Challenging Conventional Wisdom is Heads-Up Branding


by James D. Roumeliotis

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Luxury real estate projects should be marketed in similar fashion to what Cartier, BMW or Rolex are achieving. This marketing approach should be based on demographic and psycho-graphic analysis which equates to extreme attention to customer experience and service; integrated marketing across every touch point, as well as to every function and channel. The formula is straightforward: the right brand, the right location, the right product and the right ambiance for the right customer.

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YOU CAN READ THE REMAINDER OF THIS SUBJECT MATTER IN THE BOOK “ENTREPRENEURIAL ESSENTIALS: UNCONVENTIONAL BUSINESS WISDOM AND BOLD TACTICS

For a no obligation FREE preview (2 chapters), kindly click here.

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2 Comments

Filed under Business

2 responses to “Luxury Condo Project Marketing: Challenging Conventional Wisdom is Heads-Up Branding

  1. Can’t argue with your “property marketing is like show business” comment. ALL business is show business.
    Tsufit
    Author, Step Into The Spotlight! : –‘Cause ALL Business is Show Business!

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